Tirelessly inquisitive, dedicated and imaginative, I have over 25 years experience in branding and communication, collaborating with agencies or working with my own clients. I have been privileged to assist brands such as Chevron, Expo 2001, Ford, Frucor, Hallmark, Hürlimann Breweries, Human Rights Commission, Kraft Jacobs Suchard, Nissan, North Sails, North Shore City Council, Novell, NZ Breast Cancer Foundation, Philip Morris, Robeco Bank, SBB, Vodafone, and more.
I know what it takes to build a brand, how to roll out an advertising campaign, and how both need to communicate differently but consistently. Over the years I have acquired a large skillset – I have managed staff, art directed commercials, designed event stands, illustrated music posters, created interiors, masterminded installations, propped fashion shoots, styled annual reports, collaborated in pitches, won acclaim. I have packaged chocolate, games, vitamins, wine. Advertised cigarettes, lingerie, furniture, jewellery. Raised awareness for human rights, youth communities, schools. Promoted shopping malls, telcos, pentecostal gatherings. Designed brand manuals and identity kits, medical exhibitions, uniforms. And the best bit: turned clients into friends along the way.